The PESTEL analysis reviewed previously looked at the macro environmental variables affecting business enterprise, although not the microenvironmental components. Among the list of microenvironmental things are competitors, which are addressed by a competitor analysis. The Competition analysis of Pepsi-Lipton Brisk seems to be with the immediate and oblique opponents https://emilianomhdxy.pointblog.net/not-known-facts-about-harvard-case-study-help-79388909