The PESTEL analysis talked about Formerly checked out the macro environmental components affecting company, but not the microenvironmental components. One of several microenvironmental variables are rivals, that happen to be dealt with by a competitor analysis. The Competition analysis of Pepsi-Lipton Brisk looks on the direct and indirect rivals https://archerrkrqx.answerblogs.com/35139195/5-simple-techniques-for-case-study-answers