In 2026, micro-influencers are winning on trust, engagement, and cost-effective conversions, especially for niche and local brands. Macro influencers still dominate brand visibility and mass reach but come with higher costs and lower engagement rates. Smart brands now blend both—using micro for performance and macro for awareness. https://fusiondigitalmarketingagency.com/blog/micro-influencers-vs-macro-influencers-who-wins-in-2026/